The BOS Group provides integrated solutions to help you attract customers with particular interests by targeting specific demographics (e.g., industries, income, geographic locations), conducting market analysis, and creating lead generation programs. The BOS Group has a strong network of senior business professionals located nationwide in corporations, government, chambers of commerce and trade associations to help you make the right connections, expand your contacts, develop sustainable partnerships and promote your brand.
Market Research & Analysis
The BOS Group conducts cutting edge research to help you capitalize on constantly changing market conditions. We have experience developing and implementing studies and surveys for clients in a broad range of topics, such as:
- Insurance in banking
- Housing trends
- Women and minorities in business
- Access to capital
- Logistics, transportation security
- Customer satisfaction
Our research studies have been successfully used to improve clients’ marketing strategies, analyze the competition, access new markets, create and refine promotional campaigns, and design and implement affinity programs. Our reports, action plans and recommendations are always presented in formats that are easily understood and implemented.
- Market identification, research and analysis
- Industry segment analysis
- Questionnaire design
- Database creation and management
- Data collection and statistical analysis
- Professional presentations
- Technical writing services
Business Development
The BOS Group’s clients benefit from our extensive experience identifying, developing, and executing affinity programs for businesses, state and local chambers of commerce, and trade and professional associations. We have created mutually beneficial business-to-business partnerships, alliance marketing, and trade association affinity programs. Using our targeted market research, we identify and establish unique relationships and programs that attract new customers, expand your products and services to existing customers and help you measure your success. The BOS Group uses a systematic approach for creating and managing relationships resulting in a turn-key process for our clients.
- Identify opportunities for affinity and alliance relationships
- Participate in partner selection and vetting process
- Provide strategic plans for creation of new or enhancement of existing affinity programs
- Structure and negotiate terms and agreements
- Develop metrics to measure success of partnership initiative
Marketing Services
The BOS Group executes programs via marketing plans which are created to highlight the uniqueness and benefit to customers, including designing marketing materials and sales tools, and managing cross functional teams to ensure the plan is executed within the expected budget and timeframe.
- Marketing strategy and marketing mix consultation and management
- Develop marketing plans and materials for product/services launches
- Create marketing, promotional and educational campaigns for targeted audience
- Layout, copywriting and editing
- Develop benchmark tools and metrics to assess programs
