At the BOS Group, we provide the latest market research and business development ideas to help your business be effective and dynamic. We conduct research, analysis and surveys; provide recommendations and create useable action plans; design and implement affinity programs; and develop a range of marketing solutions for organizations in multiple industries, such as insurance, technology, transportation and financial services. Using our targeted market research, we identify and establish unique relationships and programs that attract new customers, expand your products and services to existing customers and help you measure your success. Our reports, action plans and recommendations are always presented in formats that are easily understood and implemented. Our main goal is to have clients consistently say The BOS Group has exceeded their highest expectations. 

Marketing Research & Analysis

The BOS Group conducts cutting edge research to help you capitalize on a constantly changing marketplace. We have experience conducting hundreds of studies and surveys for clients in a broad range of topics, such as women and minorities in business, access to capital, logistics, transportation security and customer satisfaction. Our research studies have been successfully used to improve clients’ marketing strategies, analyze the competition and access new markets. 

• Market identification, research and analysis
• Research and questionnaire design
• Data collection and statistical analysis
• Professional presentations
• Technical writing services
• Consultation and recommendations
  

Business Development & Marketing Services

The BOS Group has extensive experience identifying, developing, and executing affinity programs for businesses, state and local chambers of commerce, and trade and professional non-profits. We have created mutually beneficial partnerships, alliance marketing, and affinity programs. The BOS Group uses a systematic approach for creating and managing relationships resulting in a turn-key process for our clients.

• Identify opportunities for affinity relationships and participate in partner selection
• Provide strategic plans for creation of new or enhancement of existing affinity programs
• Structure and negotiate terms and agreements
• Execute programs via marketing plans which are created to highlight the uniqueness and benefit to customers
• Marketing services, including copywriting and editing