The BOS Group was established in 2005. After working together for over 25 years in association, chamber and corporate environments, we saw an unfilled need for useable research and targeted marketing services. Jane Sanders and Liz Batenhorst were responsible for one of the largest non-profit alliance marketing programs in the country at the U.S. Chamber. In addition to identifying companies and negotiating contract terms, they were also responsible for marketing relationships, including developing marketing plans--managing all aspects of the partnership launch--and creating benchmarks and tools to measure the success of programs and evaluate results. Some of the organizations they developed strategic alliances with include:
- AIG
- AON
- CitiCards
- Department of Labor
- FedEx
- IBM
- Marsh & McLennan Companies
- MassMutual
- MasterCard
- Monster
- Office Depot
- Small Business Administration
- Yellow Transportation
The BOS Group continues to specialize in delivering solutions to corporations searching to align product offerings with organizations that reach industry sectors of interest and chambers or associations looking for qualified reputable corporate partners. BOS Group clients benefit from nearly 20 years of research and survey experience based on Chamain O’Mahony serving as the Director of the U.S. Chamber’s Research and Survey Center and leading the American Trucking Association’s Statistics Center. While at the U.S. Chamber, O’Mahony oversaw all of the Center’s projects including:
- The Unfinished Agenda—Transportation Security Survey, a Deloitte & Touche survey of U.S. cargo transportation providers.
- Employee Benefits Study, a bi-annual study detailing the benefits that employers provided their employees in addition to wages.
- Trade and Transportation: A Study of North American Port and Intermodal Systems
- Analysis of Workers’ Compensation Laws, an annual publication tracking the laws of the 50 U.S. states, the District of Columbia and the U.S. Virgin Islands.
- Managing the Supply-Chain, A Survey of Logistics Leaders
- Access to Capital: What Funding Sources Work for You?, a study detailing the financing hurdles faced by small business owners, including women- and minority-owned businesses, sponsored by Business Loan Express.
- Meeting the Challenges: A Survey of America’s Leading IT Executives, sponsored by PeopleSoft.
- Various studies and surveys sponsored by Fortune 100 companies, such as Office Depot, AIG, MassMutual, FedEx, Yellow.
Copyright 2007 The BOS Group -
Strategic marketing and research for businesses and associations